Drip Campaign Setup and Management
Kynato builds and manages drip campaigns with behavioural trigger logic — setting up segment-specific sequences, A/B testing for subject lines and CTAs, and optimising send timing for your audience.
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Each area below is a discrete service built, integrated, and operated by Kynato.
Trigger Event Definition and Segment Logic
Kynato defines the trigger events and segment logic for your drip campaigns — mapping which contact actions (page visit, form submission, email open) activate which sequence for which audience segment.
ExploreA/B Testing for Subject Lines and CTAs
Kynato runs A/B tests on subject lines and CTAs within your drip sequences — configuring split tests, defining statistical significance thresholds, and applying the winning variant to improve sequence performance over time.
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