Marketing and Revenue Analytics
Kynato builds marketing analytics dashboards that connect every channel to revenue — lead source attribution, campaign ROI tracking, funnel drop-off analysis, and WhatsApp and email campaign performance.
What This Covers
Services in This Area
Each area below is a discrete service built, integrated, and operated by Kynato.
Lead Source and Channel Attribution
Kynato sets up lead source attribution from end to end — configuring UTM parameters, CRM source tagging, and attribution model selection so every lead and conversion is traced back to the exact channel and campaign.
ExploreCampaign ROI Tracking Across All Channels
Kynato builds campaign ROI tracking across all channels — calculating cost per lead, cost per acquisition, and revenue per campaign for every active marketing programme.
ExploreFunnel Drop-Off and Conversion Analysis
Kynato maps stage-by-stage conversion rates across your full funnel — identifying drop-off points, logging A/B test results, and building the data foundation for systematic funnel improvement.
ExploreWhatsApp and Email Campaign Analytics
Kynato tracks WhatsApp and email campaign performance at sequence level — identifying drop-off points across nurturing flows and the best-performing messages in each sequence.
ExploreRelated searches
Full Service Hierarchy
Every nested service within this area — click any to explore.
Service Path
All Kynato Capabilities
Search & AI Visibility
Search Engine Optimisation and Visibility
AI Search Visibility and Generative Engine Optimisation
Demand Generation
Inbound Lead Architecture
Outbound and Paid Acquisition
AI Lead Scoring, Nurturing, and Qualification
Knowledge & Applied AI
Custom RAG Systems and AI Knowledge Base
AI Assistant Deployment
Document Intelligence and Specialised Search
Agentic Automation
Agentic Workflow Design and Deployment
Core Business Automation
Conversational and Omnichannel Automation
Intelligence & Analytics
Unified Search Intelligence and SEO Analytics
AI Visibility Tracking and Brand Citation Intelligence
Business Performance Analytics and Revenue Intelligence
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